What Gyms Really Earn from Multisport Partnerships
What Gyms Really Earn from Multisport Partnerships
Blog Article
Ever wondered what your gym earns when you swipe your Multisport Card at the front desk? While the card gives users access to hundreds of fitness facilities, the business side of this arrangement is more nuanced than it appears.
If you're curious about the economics behind the card, this guide breaks down how gyms make money from Multisport partnerships and whether it’s truly worth it for them.
To explore exact figures and payment models, check this detailed article: karta multisport ile zarabia siłownia.
What Is the Multisport Card?
The Multisport Card is a corporate benefit in Poland that offers employees access to gyms, swimming pools, yoga studios, and wellness centers—usually paid for or subsidized by employers. Users can visit any partner facility by simply scanning their card.
Why Do Gyms Join the Program?
Gyms partner with Multisport to increase visibility, attract new visitors, and stay competitive in a saturated market. Being part of the Multisport network can significantly boost foot traffic, especially during off-peak hours.
How Gyms Get Paid
Each time a user checks in with their card, the gym receives a small payout from Multisport. The exact rate is determined by individual contracts, but in general, it's between 5 to 10 PLN per visit.
Larger gyms in urban areas may negotiate slightly better rates, but smaller or newer facilities often have limited bargaining power.
An Example Breakdown
If a gym gets 1,200 Multisport check-ins per month at 7 PLN per visit, that equals 8,400 PLN in revenue. However, once operational costs—utilities, cleaning, staffing—are deducted, the actual profit can be much smaller.
You can read a real-world analysis here: karta multisport ile zarabia siłownia.
What About Regular Members?
Regular gym members often pay higher monthly fees (e.g., 100–150 PLN), and while they may visit less frequently, their average value per visit is higher. These members are also more likely to pay for extras like personal training or nutrition advice.
The Costs Gyms Face
Maintenance and Upkeep
More users equal more wear and tear on gym equipment. Treadmills, lockers, and showers all need more frequent servicing.
Overhead Expenses
Every visitor adds to water, electricity, and staffing costs. Gyms also need to ensure cleanliness and safety during busy hours.
The Benefits Beyond Money
While the per-visit payout may be small, Multisport offers indirect benefits:
Brand Awareness: Being listed in the Multisport directory boosts visibility.
Potential Upsells: Some gyms offer premium classes, supplements, or workshops not covered by the card.
Customer Retention Funnel: Gyms can use the exposure to convert frequent users into long-term, full-paying members.
Common Complaints from Gym Owners
Many gym owners feel that the financial return doesn’t match the increased workload. Overcrowding can lead to complaints from regular members, and the inability to upsell some services makes monetization challenging.
Is There Room to Negotiate?
Gyms can negotiate rates with Multisport, though success depends on location, brand strength, and user demand. Smaller gyms often find themselves accepting standard terms with little flexibility.
Alternative Business Models
Some fitness centers bypass the system entirely, focusing instead on building loyalty programs or targeting niche markets like boutique fitness, rehabilitation, or personal coaching.
Balancing User Value and Profitability
Striking the right balance between welcoming Multisport users and maintaining profit margins is key. Some gyms use time-based restrictions or exclusive offers to better manage capacity and upsell where possible.
Conclusion
The Multisport Card is a fantastic option for users, giving them flexibility and freedom. For gyms, however, the financial benefit depends heavily on visitor volume, operating costs, and smart business decisions. Each gym must weigh the pros and cons to decide if the partnership aligns with its growth and sustainability goals.
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